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Publications

Featuring publications relating to marketing and audience development in the arts in Scotland
 
Showing publications 21 - 25 of 25
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PUBLISHED

TITLE

 
  2004
Marketing and Touring
A Practical Guide to Marketing an Event on Tour. This publication is available in hard copy to purchase from Arts Council England for £10.
 
 
 
  2004
Marketing Planning
A guide to planning a marketing campaign for an arts organisation within the context of plans for overall development over two or three years - or longer.
 
 
 
  2002
Don't Panic: A Guide For Local Arts Promoters
This publication is aimed at both new and more experienced local promoters and provides accessible and practical advice about the myriad of challenges in promoting the performing arts in small venues.
 
 
 
  2001
Boost Your Performance: Writing Your Marketing Action Plan
Ths publication is aimed at Arts Organisations and Arts Marketers to demystify marketing and the help them invest time and resources to maximum effect.
 
 
 
  2001
Boost Your Performance: Marketing Action Plan Template
This Template aims to provide a summary of the users marketing plans which relate to the users marketing objectives.
 
 
 
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