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As from 1 July 2010, this site will no longer be updated and will be retained for Archive purposes only.

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Visual Arts case studies

Browse through these case studies by clicking on the image or hyperlink.  These visual arts projects will give you an idea of audience development work happening throughout Scotland.

Street Level Photoworks (Glasgow Photography Group)

SNAP (Street Level New Audiences Programme) is a framework for audience development activity, which will broaden the range of people who appreciate, create and take part in photography.

Edinburgh's Fruitmarket Gallery bookshop; Photo: Michael Wolchover

Portfolio 2004

A research and development project to increase audience and sales for Portfolio magazine

Visual Arts Marketing Project Final Report - Cover; Photo: Marcus Wilson

HI-Arts 2002

A Visual Arts Marketing Project.

Entrance By Night; Photo: Alan McAteer

UZ Ltd (Glasgow Art Fair) 2001

A marketing campaign to reposition the Glasgow Art Fair as a national event.

Zobop, 1999, coloured vinyl, Installation at British Art Show 5; photo: Jim Lambie

City Arts Centre 2000

A joint audience development initiative by the seven galleries presenting the British Art Show 5 in Edinburgh in 2000.


*Portfolio 2004
*HI-Arts 2002
*UZ Ltd 2001
*City Arts Centre 2000
*Street Level - Glasgow Photography Group
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