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As from 1 July 2010, this site will no longer be updated and will be retained for Archive purposes only.

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Literature case studies

Browse through this case study by clicking on the image or hyperlink.  This literature project will give you an idea of audience development work happening throughout Scotland.

Read Around Books: Muriel Spark's The Comforters by Alan Taylor; Photo: Scottish Book Trust

Scottish Book Trust, Read Around Books 2003

A readership development initiative designed to increase public awareness of books by Scottish authors.

SPL interior; Photo: Keith Hunter

Scottish Poetry Library 2002

This project consisted of a marketing review which lead to the development of a marketing strategy undertaken by consultants.

IMG_3671b; Photo: Zvonco Kracun

The Wigtown Book Town Company 2001

This project developed an audience and sales development strategy for the annual Wigtown Book Town Festival.


*Scottish Book Trust 2003
*Scottish Poetry Library 2002
*Wigtown 2001
* Scottish Poetry Library
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