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Browse through this case study by clicking on the image or hyperlink. This literature project will give you an idea of audience development work happening throughout Scotland.
Scottish Book Trust, Read Around Books 2003
A readership development initiative designed to increase public awareness of books by Scottish authors.
Scottish Poetry Library 2002
This project consisted of a marketing review which lead to the development of a marketing strategy undertaken by consultants.
The Wigtown Book Town Company 2001
This project developed an audience and sales development strategy for the annual Wigtown Book Town Festival.
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