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Cross artform case studies

Browse through these case studies by clicking on the image or hyperlink.  These cross artform projects will give you an idea of audience development work happening throughout Scotland.

 Young Audiences Scotland

A joint audience development initiative between six companies producing children and young people’s theatre to investigate a collaborative approach to audience development.

nva, The Storr: Unfolding Landscape; Photo: Alan McAteer

nva 2005

A project to create a marketing model for ecological and cultural tourism projects in the Highlands and Islands.

WOW frontcover; Photo: Macrobert

 Macrobert 2004

This three-year project was designed to enable the macrobert to develop a wider audience for its work with and for young people.

Field; Photo: Michael Wolchover

South of Scotland Cultural Partnership 2003

A collaborative approach to stabilising and increasing audiences for the arts in a region affected by the Foot and Mouth epidemic.

Theatre; Photo: Michael Wolchover

The Audience Business 2003

An action research project to develop audiences for contemporary work across the art forms in Edinburgh.

Musical Theatre at the RSAMD 2006; Photo: Ken Dundas

Royal Scottish Academy of Music and Drama 2002

A market research project to inform a strategy aimed at increasing and broadening the audience for performances at the RSAMD.

Big in Falkirk audience; Photo: Alan McAteer

UZ Ltd Visiting Friends and Family 2002

This project was designed to strengthen the brand of Big in Falkirk and to strategically develop the overnight visitor audience via new marketing initiatives.

Psst Image; Photo: Rose Wiesner

Imaginate 2001

A consultation exercise to inform a longer-term audience development plan for the Scottish International Children's Festival.

Edinburgh Mela September 2005; Photo: Douglas Robertson

Edinburgh Mela 2001

Mela on the Mile, a high profile, five-day 'taster' event on Edinburgh's Royal Mile, was designed to raise public awareness of the Pilrig Park Mela and Melas in general.

WOW frontcover; Photo: Macrobert

Macrobert 2001

This one-year pilot project was designed to develop the macrobert's children's audiences by producing WOW, an interactive magazine and website for the under-12s. 

Poster 3; Photo: Edinburgh Festival Fringe

Edinburgh Festival Fringe 2001 

This one-year pilot project was designed to develop the macrobert's children's audiences by producing WOW, an interactive magazine and website for the under-12s. 


*Young Audiences Scotland
*nva 2005
*macrobert 2004
*South Scotland 2003
*The Audience Business 2003
*RSAMD 2002
*Uz Ltd 2002
*Imaginate 2001
*Edinburgh Mela 2001
*macrobert 2001
*Edinburgh Festival Fringe 2001
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