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Audience development

Information and key guides to marketing your arts organisation and building audiences.
 
Showing publications 1 - 10 of 26
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PUBLISHED

TITLE

 
  2005
Entitled to culture?
A detailed transcript of the lively, thought-provoking debate around the subject of cultural entitlements held at the Scottish Arts Marketers’ Forum in 2004 'Entitled to Culture'.
 
 
 
  2004
Audience Development Strategy 2004-07 (PDF)
This document outlines the Scottish Arts Council’s strategic approach to increasing the number and broadening the range of people who attend and participate in the arts in Scotland.
 
 
 
  2004
Audience Development Strategy 2004-07 (Word)
This document outlines the Scottish Arts Council’s strategic approach to increasing the number and broadening the range of people who attend and participate in the arts in Scotland.
 
 
 
  2004
Marketing and Touring
A Practical Guide to Marketing an Event on Tour. This publication is available in hard copy to purchase from Arts Council England for £10.
 
 
 
  2004
Marketing Planning
A guide to planning a marketing campaign for an arts organisation within the context of plans for overall development over two or three years - or longer.
 
 
 
  2002
Don't Panic: A Guide For Local Arts Promoters
This publication is aimed at both new and more experienced local promoters and provides accessible and practical advice about the myriad of challenges in promoting the performing arts in small venues.
 
 
 
  2001
Boost Your Performance: Writing Your Marketing Action Plan
Ths publication is aimed at Arts Organisations and Arts Marketers to demystify marketing and the help them invest time and resources to maximum effect.
 
 
 
  2001
Boost Your Performance: Marketing Action Plan Template
This Template aims to provide a summary of the users marketing plans which relate to the users marketing objectives.
 
 
 
  2009
Future Focus - Developing audiences for Scottish Craft
Future Focus is the outcome of intensive research and consultation by The Audience Business, Glasgow Grows Audience and Hi-Arts for the Scottish Arts Council from 2008-09 to develop an evidence base for strategic decision making in Crafts Audience Development in Scotland. The report includes a draft action plan with recommendations for future activities and initiatives across the sector. The Scottish Arts Council has recently awarded £48,535 to craftscotland Ltd to implement some key strands of activity.
 
 
 
  2009
Quick Guide (Audience and Organisational Development)
Aimed at artists, arts organisations, partners and other policy makers, the Quick Guides give a brief snapshot of the current context in each artform and in the areas of audience development and education, where specialist teams work across the organisation. The Quick Guides highlight priorities in crafts, dance, drama, literature, music, visual arts, audience development and arts education. They describe the steps we will take in each area of the arts to ensure we meet our goal.
 
 
 
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