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South by South West (SxSW) is one of the world’s largest music industry conference and festivals and takes place every year in Austin Texas. In 2009 there were over 13,000 industry delegates seeing 2,000 bands and artists on 88 stages over five days.

Scottish bands at SxSW 2010
Training events
SxSW 2009 highlights
Scottish bands at SxSW 2009

people standing outside of ABC in Glasgow

Scottish bands at SxSW 2010

In 2010 the Scottish Arts Council will again be supporting a handful of emerging Scottish acts to showcase their talents at SxSW in Austin, Texas. We will be coordinating the Showcasing Scotland events and presence in Austin and we'll be supporting the following bands to appear.

  • Broken Records
    Edinburgh's Broken Records (4AD) combine Violent strings, droning accordions and abrasive guitars to create passionate widescreen music.
  • Colin MacIntyre aka Mull Historical Society
    Singer-songwriter, multi-instrumentalist and producer from Mull who has released acclaimed albums as Mull Historical Society and under his own name
  • Fangs
    Recent work with Kid Gloves has been Attracting attention both sides of the Atlantic and creating buzz from Glasgow to LA.
  • Frightened Rabbit
    Returning to the US for their first show of 2010 to showcase their new album [Ital] The Winter of Mixed Drinks.
  • The Law
    Renowned for high-energy, raucous performances they combine riff-driven rock'n'roll and sing-along melodies.
  • St Deluxe
    After last year's explosive debut and countless gigs, festivals and supports St Deluxe have now distilled and bottled their sound to 
    unleash on the world.
  • Trembling Bells
    Reanimating the mythic landscapes of Great Britain via a love of  traditional folk, early music and canonical rock, their debut [ital] 
    Carbeth has been hailed by Joe Boyd and Paul Weller.
  • Unicorn Kid
    Unicorn Kid is infusing his gamewave, chiptune bleeps with classic  music writing to make big pop tunes, with rousing choruses. Exciting, new and uncategorisable.

More Information

For more information on SxSW, please read the Scottish Arts Council SxSW Music Festival FAQs (pdf) or visit the SxSW Showcase FAQs on the SxSW website.

Training events

The Scottish Arts Council and Cultural Enterprise Office held two training events on 17 & 18 September for artists, managers and others wishing to showcase at the SxSW Music Conference in Austin Texas in March 2010.

SxSW training event in Glasgow

The events were very well attended and the speakers (Scott Paterson (Sons & Daughters), Una Johnston (SxSW), Francis Macdonald (Manager of Camera Obscura), Paul Grieve (Paul Grieve Management), Katie Ray (Traffic Control), Ziggy Campbell & Tommy Perman (FOUND) Stuart Thomas (Scottish Arts Council) passed on key information and advice.

Handouts and pdfs of presentations are available via the Cultural Enterprise Office Website 

SxSW 2009 highlights

Last year The Showcasing Scotland event witnessed performances from Primal Scream, Glasvegas, The Proclaimers and Camera Obscura showcasing alongside Dananananaykroyd, We Were Promised Jetpacks, Found, Twin Atlantic, My Latest Novel and The Pictish Trail.

SxSW 2009 photo gallery - Take a look at the cream of Scottish musical talent performing at SxSW 2009

Dananananaykroyd - Showcasing Scotland: Night, La Zona Rosa 2009: Photo courtesy of digital pyrotechnics

In 2009 the Scottish presence at SxSW featured Primal Scream, Glasvegas, The Proclaimers, The Pictish Trail, Found, Come on Gang!, Alex Smoke, Twin Atlantic, Nacional, We Were Promised Jetpacks, My Latest Novel, Camera Obscura and Dananananakroyd.

Over four days, from 18 to 21 March, the Scottish contingent met with other artists, international promoters, record companies and booking agents during the annual SxSW festival.

Scottish bands at SxSW 2009

crowd in 6th street

Ten bands were supported to appear at SxSW 2010 by the Scottish Arts Council:

Related internet links
* Sonicbids
* Latitude 30
* La Zona Rosa
* BBC at SxSW
* Cultural Enterprise Office
Tommy Reilly
Trembling Bells
The Law
Colin MacIntyre
St Deluxe
We Were Promised Jetpacks
We Were Promised Jetpacks
Young Fathers
We Were Promised Jetpacks
Unicorn Kid
We Were Promised Jetpacks
Codeine Velvet Club
Frightened Rabbit
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